How Important Is Online Reputation For Doctors?

With the way the internet is taking over our life it is not hard to see why it is important to have a good internet reputation. People have a tendency to Google everything they know nothing about. A new word, a new restaurant, an historical event, a movie or a band, you name it and the first instinct anyone has is to Google it. With the world wide information now fitting in your pockets snugly, people have all the information they need on their figure tips. So when they are recommended a doctor through people or through the internet itself, their first instinct is to google the name and find out all that they possibly can. It is at this juncture that it becomes absolutely essential for you as a doctor to have an indisputable online reputation.

Your online reputation speaks about you, your qualification, your work, your patient’s opinion about you and much more. Most people believe that if you are not online, you are safe from being judged. However, that is not true. If you lack an online reputation, you essentially do not exit. Your patients won’t trust a doctor who isn’t well known enough to have a digital identity. Building up a great online reputation isn’t as tough or challenging as it sound. One of the most common ways to do this is having your own blog or a website. If you don’t have one of your own you can register yourself on platforms that bring doctors and patients together.  Posting articles on medical science, having online consultation etc adds to your online reputation. Patients are quick to form opinion and review their Doctors Online. It is essential to not only have good reviews but also strong online presence to curb any negative reactions.

To build a good online presence doctors can also use social media to their benefit. Along with blogs, start profiles on Practo, LinkedIn, Google+, a Facebook page or a YouTube helps greatly. Sharing your medical knowledge and helping patients will put you in touch with patients in real life. Answering a patient’s query on Quora or keeping up with the latest medical news and trends on twitter also helps. The idea is to build an online presence that helps patients know who you are, what you can do and how they can benefit. Your online reputation can propel your career ahead. In the age of digital revolution, don’t be left behind. It’s ok to jump on the digital bandwagon; the journey of the digital world has just begun.