Dentistry is an evolving world, like all medical professions. With more and more dental clinics entering this changing marketplace, as a busy dentist you may well understand the need to protect your turf and stay ahead of competition. Weather it is offering competitive pricing, adding new patients, catering to your existing clientele or promoting your services to them, all of this needs a solid dental marketing plan to build a competitive edge.
While devising a marketing strategy, have you considered which options would be best and return you a positive ROI?As a healthcare marketer old school ways, like hefty TV commercials, tacky newspaper inserts, or other offline promotional policies may prove redundant over the time. Further, they do not help you measure your return on investment or track your advertising efforts if they eventually paid off.
The best way forward is to go to a consultant who will evaluate your brand and help you chart out a comprehensive and modern marketing plan that will meet your business goals within your budgets. In this digital age of information overload all you need is smart andinexpensive ways to market your practice so that the right clients can find you.
How can dentists optimize their marketing plans?
- Online Internet Marketing- Establishing and increasing your online presence is the hub of all marketing activities. This includes an attractive, well designed and responsive website that will reflect your brand and capture all your potential patients.Make sure to optimize yourself on mobile while creating your business website. Internet has gone social. Start a blog or social media platforms like a Face book page to post articles, connect with potential clients, advice and inform about your particular specialty. You tube videos are a great way to exhibit your dental practices. Online Internet Marketing is the game changer that no other marketing strategy can replace.
- Referral Marketing - Nothing beats word of mouth when it comes to dental practices. Referrals indicate Trust and isvital to building a potential patient base. While this method of tapping business is not new, tracking and managing referrals is a tough task. An electronic referral management system can solve the issues of maintaining accurate information and keeping them up to date at real time. A good referral program that rewards existing patients doesn't cost much but works wonders in this practice.
- E-Mail Marketing - No one likes to go to a dentist unless they have to. That suggest as a healthcare marketer if you have to rule out "out of sight, out of mind" you need to stay in touch with your clients by sending monthly newsletters and medical guides and gives them a friendly reminder for their next visit.