Aboutclinic.com – Information About The Best Doctors Near You

Booking an appointment to see your doctor and everything that follows should be a hassle free process. The days when you could simply walk into a doctor’s clinic and hope that he would be the one to help you are a thing of past. Now it’s possible to not only know your doctor’s skills before you approach them but also judge them on the basis of the information available. Aboutclinic.com makes it possible for patients to have hassle free experience while not only choosing a doctor but also everything that follows. Here is how we help our patients on board.

At Aboutclinic.com we help patients find and the best doctors of specific specialty in and around every area. We also facilitate accessibility to any information regarding the doctor, clinic and their services. This way the patients can find the best doctors in their city and of the specific specialty they need. Along with this, we also help with booking appointments and confirmation of appointments online with registered clinics and doctors. Any information that a patient seeks regarding the doctor and clinic is made available to the patient. This includes actualities of treatment, cost, recovery time and results. The information that we provide is beneficial to patients and helps them understand and connect with their doctor’s better. It is essential to be comfortable with the doctor you will be entrusting your health and wellbeing with.

About.com is equipped with the best innovation in digital and information technology; we are committed towards providing you a wide-ranging yet simplistic tool to guarantee that your medical needs are satisfied with just a click. We believe that precise use of technology and medical knowledge is critical in saving time and life in the long run.

Doctor's Are Going Digital

The growing advancement in healthcare sector has intermingled with the leaps and bounds in technological advancements. Today doctors not just use hi-tech machines but also use technology for purposes less altruistic. According to the ‘Think with Google-Digital Journey to Wellness’ survey, 77% patients use search engines to look for doctors and book appointments, and 44% of patients who research hospitals on a mobile device, schedule an appointment. Give the penchant patients have for using google, it’s not surprising to see a number of doctors advertising their services and marking their presence online.  Aboutclinic.com is one such online platform that delivers effectual healthcare services to the patients while empowering the doctors to cope up with their practice workload.

*        Appointments are easier to plan and create using digital services. Date, hours, and time-frames are stress-free to monitor, review, and change for needed customization. The programmed reports for appointments, follow-ups, and any other changes, keeps patients informed, dipping the number of absentees that may adversely affect the day to day practice.

*       Boosted work efficacy such as less mistakes, more comprehensive records, faster right to use to records and better-quality workflow have been confirmed by doctors who have implemented and used digital platforms. Reduced amount of time is spent on gaining access to, recovering and recording patient information, giving doctors more time to focus on patient care.

*       Digital platforms empower users to combine material within a searchable electronic database. Cloud-based information storage permits users to accumulate, access, and share information expediently. Various medical apps are also offered by service providers that offer an assortment of medical resolutions.

*       Cybernetic patient checking is attaining reputation. Old, incapacitated, terminally-ill patients find it easier to access medical aid by technology. Better patient management and patient retention are essential for the success of the practitioner.

*       Research, medical references using applications for signs of illness, quantity of medication, pharmacology, communications, new patient attainment and other important medical news are enabled through the use of digital platforms.

Aboutclinic.com can help you lead a healthy life

We have often heard that phrase that prevention is better than cure. But we rarely implement them. Given that times are changing and lifestyle diseases are on a rise, it’s time to wage a war on what will ail you in future. Our propensity to gulp aerated drinks, alcohol is further fueled by our consumption of junk food and packaged food items. We sacrifice our health on the altar of a busy life and love for tasty morsels. In the end, it takes a toll on our health and wellbeing. Which is why we saw men and women as young as 30 falling prey to hypertension, diabetes or heart ailments. Preventing all of these and far more dangerous lifestyle diseases a two-step process, one undoubtedly involves a healthy lifestyle, second is preventive health care.

Most people will not bother going to doctors unless they fall ill. By then it too late to rectify the damage that has already begun. What should really be done is take necessary precautions before it gets too far. In this day and age, it inessential to have preventive healthcare checkups on a regular basis. Your own personal physician may be good but it is essential to find someone who specializes in all aspects of body care and will ensure that you will remain healthy. The easiest way to find doctors is online. With Google at your disposal, you can learn not only about the diseases you need to look out for but also a specialist who can help you prevent them. Sites like Abloutclinic.com is your best hope of finding doctors, booking an appointment and researching all about the said doctor. You can find out everything you need to know about the doctor, specialization, their work and former patient reviews which can help you decide. These steps make your quest for a better health easier and hassle-free.

Rather than turn your body into a ticking time bomb, use the advancement of science and technology to locate best doctors and live a better, healthier and rewarding life.

Top 3 Ways To Improve Patient Experience

Your patients are an integral part of your medical practice. Well treated patients enhance medical practice and ultimately boost your revenue.In today’s digital era, patient experience is much more far reaching than what it was ten years ago.

Accenture’s prediction states that by 2019, 64% of all Healthcare Appointments will be scheduled digitally and it’s clear that providers and doctors find themselves right in the middle of a huge turning point in the patient experience history. With the deluge of customers turning to internet to search for doctors and treatment online, most caretakers may not be ready to provide the kind of results patients are looking for and what impacts is the patient’s experience.

A significant hurdle faced by the physicians has been tackled with the advent of e-surveying and online patient feedbacks. Substantial changes in improvement strategies can be implemented to improve their performance and allow a significant and sustainable change.

Improving patient experience does not take huge resources or massive investments in technology, but a few simple yet effective online tools to boost the future of patient care in patient experience.

Here are top 3 solutions to implement change and improve patient care:

1. Implement a robust “Find a Doctor” search platform- A robust online scheduling platform will lead to better experience for patients with quality and convenience offered to urgent care as compared to traditional booking systems. Aligning demand and supply, a search platform will provide timely, easy and accurate access to healthcare and elevate patient experience.
    
2. Learn from User experience and view patients holistically–Pre-visit to post visit are vital phases of patient experience and is very crucial in the patient engagement process. Designing a rewarding patient experience from pre-visit to post-visit with innovative marketing strategies for appointments, follow ups with a patient centric approach with an interface encompassing all such aspects will naturally build trust and loyalty.
    
3. Physicians need to become “health designers”- The host of information with easy access to internet has given patients everything they need right at their fingertips. What they don’t have is an expert to put all the information together in the right format to offer as a holistic solution. The future of patient care lies in optimizing patient experience.

Unlock New And Personalized Marketing Practices For Cosmetic Surgeons

Marketing techniques for cosmetic surgery and the aesthetic industry is a speciality in the medical industry that needs a competitive and pro-active plan. When it comes to elective procedures in plastic surgery, it needs a special consideration in identifying your demographics, your competition and current surgery trends to get an idea of where you should focus your efforts.

Putting an effort to attract the right patient, convert and retain them in today’s ever competitive environment will involve understanding these patients, why they chose you over all the others stay loyal to you and refer their friends to you. Then there is also the need to effectively communicate with your target patients. Patients in this highly informative world, have to be spoken in their language that makes them feel comfortable enough to address and reach out their concerns. Effective communication between provider and patient should be a two-way street, allowing the patient to communicate back with you.

Here are some marketing strategies that will help you boost your patient base and change more lives:

Internet Marketing to drive in targeted traffic - Commonly referred to as online marketing is the most significantly practiced marketing practice to target right customers with huge ROI’s and pay-offs. Broken down to areas such as social media, email marketing and search engine optimization, internet marketing addresses more than 75% of plastic surgery patients looking for Cosmetic Surgeons Online. The target market for such audience should be defined taking into consideration patient age, demographics, education, income levels and psycho graphics.

Craft your online presence with positive and decisive branding - A positive brand perception helps in expediting the client’s decision. Positive experiences, reviews and relationships build a unique reputation and help position your brand in the minds of your prospective patients. Online reputation management with regular review management and increasing patient interactions and engagement creates a positive image and brand.

Promote via Website and Social Media - Most patients follow traditional paths of reviewing your website content that lists your services, provides testimonials and demonstrates your surgery skills with an assortment of before and after photos. Promoting Facebook videos of procedure with details will benefit them with a visual experience and help answer many questions they may have in mind. Facebook Ads are yet another way to spread the message about your practice fast and cost effective. Knowledge is power. Promoting useful and informative content through blogs can increase viewership and help them stay engaged.

Employ Brand Ambassadors - Your previous patients are the biggest resource of your referrals and will encourage new ones to consider aesthetic procedures. Partnering with brand ambassadors who have credible following will help advocate your brand to new clients and optimize your marketing efforts.

Medical Marketing Challenges Faced By Doctors And Ways To Resolve Them

There are many accomplished doctors we come across who are burning out an invisible battle in their everyday lives trying to find a perfect balance between a sense of satisfaction and financial well being in their profession. Regardless of the number of years dedicated to formal education and practice, most struggle to become reasonably successful while some still find it harder to break even.

The battle out there is not all fair!

Essentially there are no short cuts to the pain, patience and perseverance involved in becoming a competent and qualified medical practitioner. The journey begins with qualifying for a reputed MBBS program that takes five and half years of education coupled with a compulsory internship and eight years or more if you want to get into the specialization of your choice. In a cut-throat competitive world we live in, it may ideally take doctorsa little more than a decade (depending upon their personal expertise) to set a firm foot on establishing their practice. The agony still endures. Are you really adequately rewarded for all the slog and sweat you gave in to all these years? Have the whopping capital investments made towards beefing up your clinic infrastructure paid off? Do you still worry that despite your skills and rich experience, you may not have enough number of patients to see?

What can Doctors do to even out the odds?

There are concrete steps doctors can take to minimize these challenges and stay ahead of competition and the good news is that it is not typically taking the conventional route of upgrading systems, adding support staff and getting special training to do the kind of outreach and coordination that make a successful practice.  At AboutClinic we realize that as a good doctor, you need to maintain a steady clientele as well as attract new patients to optimize your investments, financial and academic. We can help you maximize your potential and overcome your professional barriers in the constantly changing healthcare landscape.

 

Some key guidelineswe suggest for communicating effectively with existing clientele and finding prospective patients are:

• Build a professional website for your practice- this is imperative to almost any professional or business. Remember that it should be a reflection of your brand and practice.
• Exploit the power of social media strategy with an active Facebook page & Twitter handle. Share smart and useful content for better patient engagement and spreading the word about your practice.
• Utilize online marketing strategies like E-mail marketing to share your medical practice updates & offers to prospective patients.
• Use Electronic referral program to identify trends and keep track of referral colleagues
• Grow your patient base by engaging in powerful search engine optimization (SEO) for your website and reach out to more consumers and attract new businesses.

Achieving marketing success is an on-going effort with the above guidelines. However there is no “one size fits it all” approach that can work for all medical practices. At AboutClinic, we devise tailor made solutions to your marketing needs to best suit your professional objectives. Our aim is to improve patient experience, professional growth and personal satisfaction and address your marketing challenges under a single roof.
 

What is your biggest challenge as a physician? Let us know your concerns and find out more on what we can do for you at www.aboutclinic.com

 

Healthcare Now At Your Fingertips!

Until a decade ago if you were looking for quality healthcare it meant sitting on the fence. From choosing among the abundant clinics and medical practioners or relying on family and friends for recommendations, finding the right doctor that fits your bill was anything but a cakewalk.

When you visited the clinic, a lot of important questions still remained unanswered. How long do I have to wait for my turn? Is the doctor a reliable and friendly one? (If you were a first timer), what are the consultation fees? Will I get an insurance cover? And the list could go on to unearth many unexplored territories screening for locations, speciality, service offerings and others.In the pursuit for quality Healthcare, time and money eventually were the precious means that were put on the bargain.

Thanks to the fruits of technological advancements in healthcare today, we can fend off the mentioned bottlenecks and hindrances in choosing and availing better Healthcare. 

According to a 2011 Pew study, 80% of Internet users look for health information online, making medical inquiries the third most popular web-based pursuit, following only email and search engine use.

How AboutClinic has made the difference in healthcare space

AboutClinic is an innovative digital health platform that helps patient’s find, compare and connect with doctors and care providers at the convenience of time and home comfort. With its user friendly interface it offers reliable and quick solutions to your medical queries, from across the globe. Yes! You can now find the best surgeon to get a nose job done at your home at the click of a finger. An Information Technology Company, AboutClinic is equipped with the crucial know-how of health care services and supported with research in clinical processes; it not only brings together patients and caregivers but also equips them to profitably optimize their experience through this assembly.

What AboutClinic offers for Patients- Getting a quick yet detailed first hand information about a doctor or a clinic and making an informed decision without having to leave your home can be a significantly comforting. With AboutClinic you have access to not just a wide range of doctors globally, but also empower yourself  to make the right choice by going through doctor reviews, real time treatment results and compare costs. Key benefits to patients include:

• Hassle free, seamless registration
• Find Best Doctors from a wide range of listed MD’s
• Know your doctors well with up-to- date  ratings and reviews
• Quick Response from Clinic
• Book an Appointment
• Find latest health articles and medical information

 What AboutClinic offers for Doctors/ Health-care providers- Doctors and care providers now have a versatile online platform to reach out to a wider set of patients seeking medical help by registering with AboutClinic at no cost. Additionally, they can prescribe and post the line of treatment after necessary medical evaluation of the patient leading to better time management on both parts. In a world dominated by internet AboutClinic aims to offer an effective digital marketing solution as against the old school traditional and expensive medical marketing techniques. Supported with verified patient testimonials, blogs, social media display and consistent SEO efforts, doctors have a bigger and better visibility of their expertise. Key benefits to doctors include:

• Simple and Free Registration
• Post your treatment
• Improve your Clinic
• Reach Global audience
• Market your presence digitally
• Online Reputation Management

 Making good of all the key features, AboutClinic helps to enhance treatment and outcomes by making them quick, reliable, time and cost effective. With the motto of ‘patients first’, along with ‘care for the caregivers’, AboutClinic pledges to make the world around happier and healthier."

Choosing The Right Doctor Can Be Somewhat Tricky! Here’s Why...

The search for the right doctor should be something to be considered on the top priority knowing that you will be putting your life and possibly you’re dear ones’ as well on someone’s skill, experience, qualifications and repute. Be it a primary care physician or a specialist like a dentist or dermatologist, picking the right one is indeed a serious business. It is just not about weeding out the unprofessional ones from the swarm but also about the comfort level and trust that you would like to share.  The bottom line being that you would want to be in the pink of health with your doctor’s association and that would need a little healthy scepticism when you are on the hunt for the right one.

Decide what kind of doctor you would need

We need different kind of doctors at different times in our lives depending upon the kind of care you are looking for.  For special medical needs, you need to see a specialist while a primary care physician is good for all your overall medical needs and your go-to person when you are sick. Having roughly determined the category of doctor you would like to see, the next vital step is knowing the other parameters of choosing the right doctor.

If you are in the market for finding a new doctor, or may be evaluating your current one, here are a few tips that can help you zero down on the right one:

• Certification Matters! – Your search should begin with this step as the medical world is replete with spurious certifications held by doctors, most of them not known to us. While online resources can claim facts about licences and medical education in a very simple way, it should be kept in mind that a board certification can provide some "quality assurance”.
• Availability and location: It is important for you to determine, how well located your doctor is and “is he available for you”?  The type of treatment you would have to avail, the frequency of follow-ups, general visiting hours, availability of extended hours and flexibility of appointments are key things to inquire when looking for the right doctor.
• Keeping an eye on the Experience: When looking for a specialist, you know you are in safe hands if your doctor has performed the procedure for enough number of times. It is quite reasonable to ask your doctor the number of procedures he has performed in the past two years and if there are national benchmarks to compare success rates. It is completely within your rights to understand your doctor’s experience in the related field you seek to get treated, so don’t hesitate to ask for them!
• The Doctor’s Style and overall experience: The best way to determine if the he is the doctor right for you is to actually see him in person. It is quite fair to reject one who is not going to fit into your personality. Having a quick conversation will help you find out if he understands your need, expectations and fears and would you be able to depend on him on your medical journey under his supervision.

At the end of the day, it is your health and Finding A Good Doctor is going to be a bit of a speculation, but you can at least improve your odds of finding someone you can spend the rest of your life with!

Artificial Intelligence - a promising future to healthcare

AI is almost everywhere making a huge difference to our lives. The self-driving smart cars, in Google searches, Amazon suggestions, movie suggestions from Netflix and in many other devices you may be using on a daily basis but you hardly know!  Likewise, AI is transforming healthcare organizing patient routes or with better treatment plans, and improving patient outcomes by helping physicians with literally all the information they need to make a good decision. The advanced analytics and bots used in AIhas made scheduling appointments to giving medical reminders possible.

Although IBM’s Watson is the bigwig in cognitive computing for healthcare, more and more companies have been interested and invested in AI in healthcare. To name a few in the race are Dell, Hewlett-Packard, Apple, Hitachi Data Systems, Luminoso, Alchemy API and Digital Reasoning.

Speed and Accuracy, the biggest blessing of AI

“By 2025, AI systems could be involved in everything from population health management, to digital avatars capable of answering specific patient queries.” — HarpreetSingh Buttar, analyst at Frost & Sullivan.

Against the mammoth database of diseases, these smart devices embedded with cognitive capabilities are efficiently unifying and synthesizing data and delivering accurate diagnosis prescriptions faster than the traditional analytics tools. 

While IBM's Watson is helping save lives in diagnosing cancer, recommending treatment plans that matched human oncologists, Google's DeepMind can recognize sight-threatening eye conditions just with the help of a digital eye scan. 

The promise of speed and accuracy of AI has raised hopes of precision in diagnosis of healthcare in this digital era. It is a great boon for patients living in remote areas where chronic diseases is thehighest and fastest and access to physicians can be many miles ways. Better and best practices with fewer complications and false diagnosis makes AI in healthcare a super cost saving mechanism. 

But are we hoping AI to replace physicians?

Having known all the wonders of a supercomputer’s ability to reproduce the behaviour of human intelligence, there is no reason not to believe that one day the robot may possibly replace physicians. However that definitely has years to count, probably decades to achieve the kind of accuracy. Despite the endless possibilities of technology, human beings are social and aspects of empathy and words that go a long way in healing, is something that the virtual model may not be able to offer. Practicing medicine is an art and the opportunity of AI in healthcare lies in amplifying a doctor's proficiency, not replace it!

Need For Technological Advancement In The Healthcare Industry

Technology has intruded almost every aspect of human lives. If you were planning a holiday at the hills or shop for best brands online, you are quite likely to search for a health care specialist or a healthcare solution using the irrefutable power of internet. From locating where is the closest dental clinic to getting reviews about the cosmetic surgeon you were planning to visit, technology has changed the way we access healthcare.

At a recent digital marketing event, Google’s healthcare business lead Shivalika Singh mentioned that one in 20 searches on Google are healthcare related. This highlights the internet's ubiquitous ability to potentially empower patients.

The challenge remains in finding the right information!

The way we find information is often the challenge. Healthcare brands and organizations need to evaluate the digital expectations and demands of patients. The wealth of information that is disseminated to patients, is often impersonal, irrelevant or invalidated. The reality of online health that is being offered by healthcare brands or organization is still trailing behind, something that they really cannot afford in this digital age.

The need for a positive, radical change in Digital Healthcare
The opportunity for digital healthcare brands is to create services and products that are tailored around the patient. Taking the example of Airbnb's hospitality solutions works perfectly for people wanting to lease or rent short-term lodging enabling simplified transactions and other supports.  Likewise, the need for a simple healthcare solution that offers efficient and streamlined booking systems, patient enquiries and opening the doors to an "interactive healthcare" platform will change the future of online healthcare. Online conversations about health in social networks, participation of doctor's online, all lead to better engagement and open the doors to improved healthcare and well-being. Data needs to be well analysed, real-time with recommendations in moving the way forward for Digital Healthcare.

Integrating the above said is about empowering and inspiring a perfect healthcare and patient equation. Now is the time for technology in healthcare to spell avant-garde!

Leveraging The Power Of Digital Marketing Into The Healthcare Space

Digital Marketing will certainly give Healthcare a makeover! Here is why and how

Healthcare and digital marketing have not been heard going hand in hand until now, the digital age. It was then, when patients spent dull hours reading medical pamphlets or visiting clinics looking for information about best doctors and now the tech savvy, flipping screens and instantly accessing information no matter their location. Anywhere from a simple CBC test to complex Cosmetic Surgeries, healthcare has made its presence in every online forum ranging from mobile apps, social media to digital ads. The trend has actively set in with physicians as well in the strive to gain maximum visibility, so there is no escaping the digital path for both, patients and medical professionals.

Why go digital?

Medical marketing strategies worldwide have undergone massive transformation. Some interesting takeaways for healthcare marketers are as below, (insights by Think with Google’s ‘The Digital Journey to Wellness: Hospital Selection)

• Most patients search for treatments and information related to doctors online. According to one of the research, more than 70% of internet users look for Healthcare Information Online.
• More than 40% of consumers (patients) find social media information not only useful but trustworthy. Social is a wonderful way for patients to let out stories of their experiences online. Most of the users of social media falling in the age group of 18-24 trust medical information online through LinkedIn, Twitter and Face book, making it increasingly important for healthcare professionals to target the young audience.
• Over 70% of patients use search engines like Google before they book appointments online out of which a 44% comprise mobile devices.
• Digital content plays an important role in building trust among consumers. This applies particularly to medical treatments like cosmetic surgery where a doctor's review plays a significant role in the patient's decision making. With reviews being searched extensively, online reputation management through digital marketing remains critical. Building a good brand for healthcare professional becomes easy with online marketing.
• Youtube attracts over 119% year on year increase in traffic to hospital sites. It is more likely that doctors and hospitals find their potential audience on you tube, a highly acknowledged marketing platform.

What is trending in medical healthcare in the digital space?

• Emergence of e-patients (both existing and new)
• Proliferation of online health video, consumers watch more of health videos featuring doctors than food or other topics
• Impact of Mobile traffic. With more than 50% of web traffic coming from mobile device and mobile apps, the spends on digital marketing on this medium is expected to grow.
• Community building. Creating a community around the brand with patient testimonials helps to educate and inform consumers.
• Indian healthcare market is likely to show a growth of a CAGR of 23%. IT health care which is valued at US $1 is poised for 1.5 times growth by the year 2020.
•  Marketing budgets shifting to digital continues to show a positive trend.  

So what is the bottom line? If you as healthcare marketer is not on the internet, you are missing out on a big chunk of prospective consumers, your potential healthcare audience!